LTI Sri Lanka — Execution Plan
SharkX Marketing
Sri Lanka Phase 1
Execution Plan
London Trading Index — Campaign Launch Roadmap
Prepared: March 2026
Phase: 1 of 2
Market: Sri Lanka
Status: Pre-launch
LTI — Client responsibility
SharkX — Agency responsibility
Both — Joint action
Blocker — Launch cannot proceed without this
Click any item to mark complete
Overall launch readiness 0 / 0 items complete
$4,000
Monthly budget
Meta + Google
4
Meta campaigns
launching Week 1–4
3
Landing pages
to build and host
8
Hard blockers
to clear first
Campaign Launch Timeline — 8 Weeks
PRE
Access granted
Terms confirmed
WA API setup
WK 1
C1 + C2 + C3
LIVE
LPs live
Pixel + GTM
Email flows
WK 2
GDN starts
Audiences build
Creative review
WK 3
C4 AS3 starts
YT retargeting
Deep-link live
WK 4
C4 FULL LIVE
Optimise review
Budget realloc.
WK 5–6
Scale winners
Lookalike build
Weekly report
WK 7–8
Phase 1 review
Phase 2 plan
Morocco brief
ONGOING
Weekly reports
Email + WA
Optimisation
Hard Blockers — Clear These Before Anything Else
These 8 items are launch dependencies. Nothing goes live until they are resolved.
01
Meta Business Manager access granted to SharkX
Owner: LTI — Immediately
02
Google Ads account access granted to SharkX
Owner: LTI — Immediately
03
All 3 landing pages live at correct URLs
Owner: LTI — Week 1 Day 1
04
Bonus terms confirmed in writing from LTI
Owner: LTI — Before any bonus ad
05
Legal entity name and regulatory details provided
Owner: LTI — Before any LP goes live
06
Meta Pixel installed and all events confirmed firing
Owner: SharkX — Needs LP access from LTI
07
LTI platform webhooks for registration and deposit events
Owner: LTI dev team — Week 1
08
Sinhala native speaker sign-off on all Sinhala content
Owner: LTI — Before any Sinhala creative goes live
Pre-launch — Do this first
Pre-launch
Access, legal, and platform setup
Must be done before Week 1 starts
LTI
Platform and legal items
Grant SharkX Admin access to Meta Business Manager
Blocker
Grant SharkX Admin access to Google Ads account
Blocker
Set up and verify WhatsApp Business API account (Twilio or 360dialog) — takes 2–5 days
Blocker
Confirm bonus terms in writing — end date, withdrawal conditions, volume requirements
Blocker
Provide full legal entity name and regulatory licence details
Blocker
Provide actual spread figures for LP2 instruments page
Urgent
Grant Google Search Console and Analytics access to SharkX
Urgent
SharkX
Setup and configuration
Set up Google Tag Manager container (to be installed on all 3 LPs)
Urgent
Set up GA4 property and data stream configuration
Urgent
Set up email automation platform (Klaviyo or ActiveCampaign)
Urgent
Write and submit all 7 WhatsApp templates for Meta approval (EN + SI)
Urgent
Build CRM stage segmentation — 4 stages with trigger logic
Urgent
Define UTM framework across all channels and build tracking URLs
Urgent
Week 1 — Launch day
Week 1
Campaigns 1, 2, and 3 go live
$2,100/mo Meta + $1,600/mo Google active from Day 1
LTI
Build and deliver
LP1 live — londontradingindex.com/bonus
Blocker
LP2 live — londontradingindex.com/instruments
Blocker
LP3 live — londontradingindex.com/gold-trading
Blocker
WhatsApp sticky button live on all 3 LPs
Urgent
EN/SI language toggle on all 3 LPs
Week 1
Platform webhooks — registration event fires to CRM
Blocker
Platform webhooks — first deposit event fires to CRM
Blocker
Campaign 1 UGC videos delivered to SharkX
Week 1–2
Campaign 2 UGC videos delivered to SharkX
Week 1–2
Campaign 1 static images delivered to SharkX
Week 1
Campaign 2 static images + carousel delivered
Week 1
Campaign 3 statics — all 6 variations delivered
Week 1
Sinhala native speaker sign-off complete
Blocker
SharkX
Setup and launch
Install GTM snippet on all 3 LPs
Blocker
Install and verify Meta Pixel — all 4 events firing correctly
Blocker
Configure Google Ads conversion tracking (3 actions)
Week 1
Set up Meta Campaign 1 — Gold + Copy Trading (3 ad sets)
Week 1
Set up Meta Campaign 2 — Bonus + Copy Trading (3 ad sets)
Week 1
Set up Meta Campaign 3 — Instruments + 100% Bonus (3 ad sets)
Week 1
Set up Google Search — Intent keywords ($700/mo)
Week 1
Set up Google Search — Product keywords ($500/mo)
Week 1
Upload all 3 RSA ad copies with correct LP URLs
Week 1
Set up YouTube — 3 cold skippable videos ($150/mo)
Week 1
Connect LP forms to email platform
Week 1
Build all 4 email sequences and test end-to-end
Week 1
Full end-to-end test — form fill through all 4 stages
Day before launch
Both
Joint sign-off
All ad copy reviewed and approved by LTI before any ad goes live
Urgent
All LP copy reviewed and compliance footer confirmed correct
Blocker
Bonus urgency variations approved — only if end date confirmed
Urgent
WhatsApp template wording reviewed and approved by LTI
Week 1
Campaign launch date agreed — both teams ready
Week 1
Week 2 — Optimise and build audiences
Week 2
GDN retargeting launches, motion graphics delivered
Campaigns 1–3 running. First performance data available.
LTI
Creative production
Campaign 1 motion graphics delivered (3 videos — 15s each)
Week 2
Campaign 2 motion graphics delivered (3 videos — count-up format)
Week 2
Campaign 3 motion graphics delivered (5 videos — chart draw format)
Week 2
Campaign 3 UGC videos delivered (Scripts 1C, 2D, 3C — EN + SI)
Week 2
GDN display creatives — resize existing statics to 4 sizes (300x250, 728x90, 160x600, 320x50)
Week 2
Platform webhook — 14-day inactivity trigger configured
Week 2
SharkX
GDN, audiences, first report
Launch GDN retargeting — LP visitors audience (7-day window, $3/day)
Week 2
Launch GDN retargeting — Search clickers no conversion (30-day, $2/day)
Week 2
Build custom audiences — LP visitors by URL (3 separate segments)
Week 2
Upload motion graphics to campaigns once delivered
Week 2
Add Search term report negatives — cut irrelevant queries eating budget
Week 2
Deliver Week 1 performance report to LTI (Monday)
Week 2
Week 3 — Retargeting deepens
Week 3
Deep-link live, YouTube retargeting, C4 AS3 starts
All registered non-depositor flows active
LTI
Technical and creative
Deposit page deep-link URL configured and tested (used by 4 channels)
Critical
Campaign 4 UGC videos delivered (6 scripts — 15 seconds max)
Week 3
Campaign 4 statics delivered (5 images — AS1, AS2, AS3)
Week 3
Campaign 4 motion graphics delivered (3 videos — 10 seconds each)
Week 3
Provide Sri Lanka registration counter data for C4 AS3 motion graphic
Week 3
SharkX
Activate deeper retargeting
Launch C4 AS3 — Engaged non-converters ($2/day, V1 social proof only)
Week 3
Launch GDN registered non-depositors audience ($2/day, blue Log In creative)
Week 3
Launch YouTube non-skippable 15s retargeting ($50/mo, deposit deep-link)
Week 3
Build registered non-depositor audience from pixel data
Week 3
Deliver Week 2 performance report (Monday)
Week 3
Week 4 — Full retargeting live and first optimisation
Week 4
Campaign 4 fully live. Full optimisation review.
First budget reallocation based on 4 weeks of data
SharkX
Full Campaign 4 + optimisation
Launch C4 AS1 — LP visitors (7-day window, $120/mo)
Week 4
Launch C4 AS2 — Registered non-depositors (14-day, $120/mo, Log In CTA)
Week 4
Review all Search terms — cut non-converters, scale winners
Week 4
Review ad set performance — identify top variation per campaign
Week 4
Reallocate budget from underperformers to top performers
Week 4
Build 1% and 2% lookalike audiences from depositor data
Week 4
Full optimisation review deck delivered to LTI
Week 4
Both
Week 4 review meeting
Review performance report — CPL, registrations, deposits by campaign
Week 4
Decide which Campaign 3 variation wins — Gold vs EUR/USD vs combined
Week 4
Confirm bonus end date — update or remove urgency variations
Week 4
Review email and WhatsApp open and conversion rates
Week 4
Agree Month 2 priorities and budget shifts
Week 4
Ongoing — Weeks 5 through 8
Ongoing
Scale, optimise, and plan Phase 2
Weekly rhythm. Data-led decisions.
SharkX — Weekly rhythm
Every week
Weekly performance report delivered every Monday — spend, CPL, registrations, deposits by channel
Search term report — add converting terms as exact match, cut non-performers
Email and WhatsApp sequence performance review — open rates, click rates, stage conversion
Creative fatigue monitoring — flag ad sets with declining CTR for creative refresh
Phase 2 planning
Weeks 7–8
Build 1% and 2% lookalike audiences from depositor data for Phase 2 cold scaling
Identify best-performing LP — build full Sinhala version for Phase 2
Morocco market strategy brief — agreed Phase 2 start date
Phase 1 results review and Phase 2 budget recommendation
Budget and channel overview
Channel Monthly budget LP destination Starts Purpose
Meta C1 — Gold + Copy Trading$900/moLP3Week 1Cold — Gold and copy trading audience
Meta C2 — Bonus + Copy Trading$700/moLP1Week 1Cold — Beginner bonus audience
Meta C3 — Instruments + Bonus$500/moLP2Week 1Cold — Experienced traders
Meta C4 — Retargeting$300/moDynamicWeek 4Retargeting — all 3 segments
Google Search — Intent keywords$700/moLP2 + LP3Week 1High intent — Gold and forex searches
Google Search — Product keywords$500/moLP1+2+3Week 1Feature-aware — bonus, MT5, copy trading
Google Display (GDN)$200/moDynamicWeek 2Retargeting — LP visitors and registered
YouTube Ads$200/moLP1+2+3Week 1Existing UGC — zero new production cost
Total monthly$4,000/moMeta $2,400 + Google $1,600
Meeting notes
SharkX Marketing × London Trading Index — Sri Lanka Phase 1 — Confidential
lti-execution-plan — March 2026